Lycos Inc. and AdOne Classified
Network formed an alliance to bring AdOne’s ClassifiedWarehouse.com classified listings to Lycos.com.
AdOne’s ClassifiedWarehouse.com will provide daily updated classified listings
on the Lycos.com homepage and within the Shopping Web Guide. Future plans call
for expanded classified listings within additional Lycos Web Guides. Financial
arrangements were not disclosed.
ClassifiedWarehouse.com features classified advertisements from more than 400
U.S. newspapers and online providers.
To access classified ads, Lycos users can either click on the “Classifieds”
link located on the Lycos.com home page or enter the Shopping Web Guide. The
user can then select from 11 categories, including employment, real estate
(both for sale and rent), autos, pets, animals and general merchandise. After
clicking on a category, the user can drill down to a specific region or state.
“This is a big win for ClassifiedWarehouse.com and our affiliates because this
is the first time a newspaper and Web classified network has entered into such
a profound distribution agreement with a top Internet leader like Lycos,” said
Brendan Burns, president and CEO of AdOne Classified Network. “Aligning
ClassifiedWarehouse.com with Lycos enables our Network affiliates to deliver
unprecedented reach for their advertisers to a premium Internet audience.”