M Street Corp., a source for radio information and publisher of the M Street
Journal, the M Street Daily and the M Street Radio Directory, purchased Media
Market Resources Inc., a supplier of media data to ad agencies, planners, and
buyers and publisher of Radio & TV Datatrak, Snapshots, Spotlight and other
media data.
The Nashville, TN-based company plans to integrate the databases which
include information on radio, television, cable, outdoor, newspaper, local
and regional magazines, local events, Internet, and other media in which
advertising is purchased.
From this data, the company also plans to create electronic and Web-based
products that allow all media to be evaluated in one software application.
Financial terms of the deal were not disclosed.
Robert Unmacht, president of M Street Corp. said: “Media Market Resources’
databases and media software are the perfect complement to M Street’s radio
data. This merger bridges the gap between the agency, the buyer, and the
broadcaster.”
“We’re excited to be able to combine forces with a company that has such a
sterling reputation for accuracy,” said Kathleen Coffey, president of New
York-based Media Market Resources. “Our
substantial agency presence coupled with M Street’s resources will allow us
to develop the next generation of media products.”
In a simultaneous transaction, Media Market Resources Inc. sold its
media-related cost efficiency data to Tarrytown, NY-based Spot Quotations and
Data Inc., which acquired the cost-per-point and cost-per-thousand data, as
well as the Media Market Guide publication. M Street and Spot Quotations have
entered a strategic alliance to jointly market certain publications in each
other’s product lines.
In business since 1984, M Street supplies its data to many of the nation’s
largest broadcasting organizations. It publishes the weekly M Street Journal,
which covers radio news, station format and call letter changes and all FCC
activity that pertains to radio. It also publishes the M Street Radio
Directory, a complete listing of all radio stations in the U.S. and Canada.
In 1998, it launched the M Street Daily news fax, which covers breaking radio
news, station ratings, radio stocks, and personnel moves.
