Magnifi, a business-to-business company serving ad agencies and marketers,
this week launched Magnifi.com, a free
content and information portal, that also links to the company’s
collaboration extranet.
The new site is aimed at providing marketers with information and
resources, including links to service companies like ad purchasing,
auction, and barter firms.
“Our new site provides a gathering place for the marketing community that
drives the small and large brands that are powering today’s global
economy,” says Hunter Hastings, chief executive officer of Magnifi.
The company’s clients include TBWA/Chiat/Day, McKessonHBOC, Americast, E*TRADE and BBDO.
Magnifi.com’s competitors include BrandEra.com, a site with a free
collaboration space launched in 1999.