Media Metrix launched
its “Digital Media Report,” calling it the first ever reporting of actual
usage
of offline ad-supported digital applications, such as PointCast, Juno, and
ad-supported CD-ROMs.
This third-party report on offline applications provides ad buyers more
insight on actual usage and gives these digital media the opportunity to
position themselves relative to other ad-supported new media, the company
said.
The Digital Media Report data are collected via the Media Metrix-patented PC
Meter software, enabling measurement of the entire digital universe. The
report will provide comparable audience measurement data for offline
applications, the Web, and commercial online services in the same format Media
Metrix currently provides to clients and the industry.
The “Digital Media Report” is based on the Media Metrix At Home Sample and
will be published monthly.
“With the ‘Digital Media Report,’ Media Metrix completes its commitment to
report on the entire digital space and fulfills the industry’s need for
accurate, reliable and comparable audience measurement data,” said Mary Ann
Packo, president of Media Metrix.
“The ‘Digital Media Report’ offers our clients additional insight into the
new media competitive environment, and can be used as a reliable
decision-making tool.”
At the core of Media Metrix is the proprietary, patented PC Meter, a software
technology developed to perform broadly the same functions as a television
“people meter,” but which takes advantage of the computing environment for
added
intelligence.
The PC Meter software, which is installed on computers in thousands of
households and businesses, captures actual real-time Web and online usage
data. The PC Meter records detailed demographic information and “follows” PC
users click by click, page by page, tracking and measuring new media and
digital usage patterns.
