New York City-based MediaCom, the independent media services company of Grey
Advertising Inc., launched MediaCom Digital to provide clients with
integrated media solutions across all media platforms.
Platforms will include narrowband Internet media, emerging broadband digital
media, such as targeted cable TV, as well as off-line conventional mass media.
Charter clients include: Kraft, Sprint, Procter & Gamble and Autobytel.com.
MediaCom Digital “will act as the conduit for bringing together the resources
of MediaCom,” including Internet expertise as well as MediaCom’s existing
resources in all forms of conventional media, including direct response and
retail coop, the company said.
In addition, MediaCom Digital will continue MediaCom’s work with TCI and
other broadbrand digital media platforms aimed at capitalizing on the promise
of enhanced demographic and geographic targeting.
“This new unit will serve clients who believe they can best achieve success with a holistic approach to
building their business through on and off-line media, but want the needed
resources and capabilities in one place,” said Alec Gerster, chairman of MediaCom Worldwide.
Harvey Goldhersz has been named president of MediaCom Digital. A 17-year
veteran of Grey, Goldhersz served most recently as senior vice president,
strategic planning at MediaCom.
MediaCom is an independent unit of Grey Advertising. Its U.S. arm,
with over $2 billion in media billings, is part of MediaCom Worldwide, which
has global media billings in excess of $8 billion.
