Mediaplex, File for IPOs

Ad serving technology company Mediaplex and interactive agency both have filed for initial
public offerings. is seeking to raise $75 million; Mediaplex is seeking $70 million.

Goldman, Sachs & Co., Salomon Smith Barney, and Hambrecht & Quist are
underwriting the offering.

For the six-month period ending June 30 of this year, reported
revenues of $30.39 million with a net loss of $411,000. The company claimed
pro forma revenues of $33.99 million for the same period last year, with a
net loss of $10.63 million.

Mediaplex markets its Mojo technology — short for mobile Java objects —
which can quickly change graphics, content and placement of online
advertisements so they are tailored to the characteristics of the viewer.
Clients include Datek Online Brokerage Services Corp., OfficeMax Inc. and and advertising agencies such as McCann- Erickson and Groupe
Publicis SA’s Publicis & Hal Riney.

For the six months ending June 30, the company reported a loss of $5.2
million on revenue of $7.3 million. During the same period last year,
Mediaplex lost $1 million on revenue of $1.52 million.

The company hired Lehman Brothers, SG Cowen, U.S. Bancorp Piper Jaffray to
underwrite the IPO.

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