Online advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed up
to promote Mediaplex’s proprietary mobile Java objects technology, MOJO, to
help e-commerce companies optimize their Internet advertising.
MOJO uses corporate business data to deliver more effective sales and
brand-building messages in real time.
OTP develops, implements and administers packaged Enterprise Resource
Planning (ERP), Customer Relationship Management (CRM) and e-commerce
applications, databases and Internet-based information systems.
“We are extremely pleased to have OTP Software as one of our key system
integrators,” said Ken Kucera, Medipalex’s vice president of strategic
business development.
“OTP’s expertise in the integration of enterprise
systems such as Oracle, J.D. Edwards OneWorld, SAP, PeopleSoft and BAAN
Subsystems applications, combined with Mediaplex’s exclusive MOJO technology,
will help our joint e-commerce businesses optimize their online advertising
investments.”
“With Mediaplex’s MOJO solution, online advertising initiatives can be
seamlessly integrated with our enterprise systems in real time, allowing our
customers to optimize their online advertising programs,” said Peter
Liljegren, OTP Sofware’s managing partner.