Microsoft was the top Web advertiser by banner impression for the week ending
April 18, according to the Nielsen//NetRatings syndicated
ad research service.
Here’s the list for the week:
| Advertiser | Impressions in millions |
Reach | |
| 1. Microsoft | 118.3 | 33.8 | |
| 2. Amazon | 47.9 | 20.0 | |
| 3. Discover Brokerage | 28.3 | 2.9 | |
| 4. Waterhouse | 26.2 | 2.7 | |
| 5. E*TRADE | 25.9 | 2.8 | |
| 6. Yahoo! | 23.7 | 14.5 | |
| 7. Thunderstone | 23.1 | 2.9 | |
| 8. LinkExchange | 22.1 | 6.6 | |
| 9. SexSwap | 16.2 | 1.9 | |
| 10. Barnes and Noble | 15.7 | 7.3 |
The top 10 banners viewed for the week were:
- AmeriDebt–Find: A Way Out Of Debt
- NECX–#1 PC Super Store Get It Now @ NECX
- Amazon–Click on Shopping. Then click on Music and Video
- Barnes and Noble–fast; hey look we just gave you more time to
read - Bonzi Software–Speed Up Your Internet Connection
- Ad Council–Earth Share Click here to find out more!
- Music Boulevard–We bring the music to you. Find it. Hear it. Buy it.
- LinkExchange–Have A Web Page? Wanna Promote It For Free?
- 1-800-USSearch–Find Anyone
- LinkExchange–GSM all over the world Ring
Rankings are based on audience measurement of people who have access to the
Internet from home. The banners may be viewed here.