PowerAdz.com said that
its CarCast Internet solution for creating locally branded, online automobile
buying services, now powers the Web sites of The Omaha World Herald, The
Buffalo Evening News and The Bergen Record newspapers.
Five additional newspapers from the Freedom Communications Group have also
adopted CarCast, led by the group’s flagship newspaper, The Orange County
“CarCast offers newspapers the means to launch and sustain a competitive,
cost-effective, online automobile buying service,” said Kurt Lozier, vice
president of strategic market programs for PowerAdz.com. “Its powerful,
consumer-friendly technology that’s easy to maintain and promotes the
newspaper’s and dealer’s brand name investments.”
The newest CarCast members have expressed a commitment to promote the new
venture to consumers, in print and online. Participating auto dealers will
have access to CarCast technology that can be plugged-in to their existing Web
sites or used to build state of the art dealership sites.
CarCast sites feature local auto dealers, an electronic purchase request
system, combined dealer inventory and co-branded content to help the newspaper
and the dealers compete with national Internet brands like Auto-by-Tel and
Microsoft CarPoint. Participating newspaper affiliates can be found at www.carcast.com.
Founded in 1996, PowerAdz.com markets its services to newspaper companies
using the AdQuest3D, CarCast, AuctionHill, ThinkHomes and CareerGold Internet