Home decor e-commerce site MyHome.com for advertising selected DDB Worldwide and Hill and Knowlton for public
relations and said it plans to launch a $25 million promotional campaign.
DDB Worldwide will manage all brand, creative, media and promotion strategy
and development for MyHome.com. The agency will be responsible for national
advertising and traditional media planning and buying.
Hill and Knowlton will
develop and implement a number of public relations and promotional
initiatives designed to increase visitors to MyHome.com.
The two agencies will also develop a series of integrated campaigns using the
combined forces of advertising and public relations to generate traffic for
the site.
“We believe we have aligned ourselves with the best firms in the world for
our advertising, marketing and public relations needs,” said Steve Jennings,
chief executive officer of MyHome.com.
The first phase of the site launched on Sept. 15 with four initial product
categories: decorative hardware; kitchen fixtures and accessories; bathroom
fixtures and accessories; and home accessories.
MyHome.com plans to roll out
additional product categories soon, including lighting, kitchenware,
wallpaper, window treatments, linens, furniture, garden, barbecue and patio,
art and home electronic product offerings.