net.Genesis Secures $7 Million In Second-Round of Financing

Cambridge, MA-based net.Genesis Corp. a provider of enterprise Web site analysis solutions, said it completed a second round of financing of approximately $7 million.

OneLiberty Ventures led the funding, with participation from original investors BessemerVenture Partners and Charles River Ventures.

The company said the new funding will be used to finance its extensive growth in
marketing, sales and product development. net.Genesis also announced that
OneLiberty Ventures partner Stephen Ricci will join the company’s board of
directors.

The company markets version 3.5 of net.Analysis, a Web site analysis solution.

“The new funding will enable net.Genesis to maintain its place at the forefront by focusing on expanding the business value of net.Analysis to meet the enterprise needs of business, marketing and sales managers as well as site designers and Web masters,” said Ricci.

Customers include CBS, Dupont, Sherwin Williams and 3Com in the U.S.; Siemens and Sun Microsystems in Germany; Barclay’s Bank, BBC News Online and PA Newsmedia in the UK; and in Australia, Fairfax Publishing, Sony Music and the Australian Stock Exchange.

“Online business managers are using net.Analysis to improve bottom line results,” said Ted Dintersmith, net.Genesis director and a general partner at Charles River Ventures. “Large organizations such as E*Trade, Bear Stearns, Pfizer and Bell Atlantic are successfully using net.Analysis to understand their online customers as well as to identify cost saving opportunities in online service and support.”