Opt-in e-mail marketing company NetCreations Inc. (NTCR) raised $42.9
million in an initial public offering of 3.3 million shares.
The shares, priced at $13, opened at $18 and closed at $20 on a trading
volume of 5.5 million. NetCreations ended the day with a market
capitalization of about $300 million.
Friedman, Billings, Ramsey was the lead underwriter, along with C.E.
Unterberg, Towbin, fbr.com, and Fidelity Capital Markets.
The company last year had revenues of $3.4 million with net income of
$606,000. For the first half of 1999, NetCreations said it has delivered
approximately 28 million e-mail messages, generating net revenues of $5.3
million and net income of $1.3 million.
The company never took any venture capital, according to the Silicon Alley Reporter, and
Chairman and CEO Rosalind Resnick owns 39.8 percent of the company–a stake
that is now worth $119 million.
Co-founder and CTO Ryan Druckenmiller owns
38.2 percent of the company, worth $114 million at the current valuation.
NetCreations specializes in opt-in e-mail address list management, brokerage
and delivery of advertising. Clients, range from large companies such as Dell
Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items
over the Internet.