The new channel partnership will allow Eagle River to market online ad
management software solutions along with its Web site development tools.
“As the Internet continues to grow and prove itself as an effective channel to
reach prospects and customers, Web site environments have become more complex
and demand more elaborate ad management solutions,” said Rick Jackson, vice
president of marketing for NetGravity. “We are pleased to provide an industry
leading ad management solution to Eagle River Interactive’s already powerful
and comprehensive tools and services . . .”
Said Kevin Mason, director of technology for Eagle River Interactive. “As a
market leader in business Web site development and management solutions, our
objective is to insure the success of our customers’ sites. What better way to
do so than to partner with a company that shares our same goals, standards and
NetGravity delivers a range of scalable solutions to manage advertising
inventory, target ads, and measure ad performance. Eagle River is a provider
of interactive business solutions for commerce, communications and training.