News America Digital Publishing Offers Streaming Video Ads

News America Digital Publishing (NADP) in New York,
producers of Fox Sports Online; Fox News Online; TV Guide Entertainment Network; and Fox Market Wire, said it is now
offering streaming video ads.


Fox Market Wire, a business, financial and stock market news site, launched
some of the first ads using the technology for BMW. The ads feature up to 50
seconds of footage highlighting the new BMW 3 series and its various features.
Spending was not disclosed.


Streaming video ads for BMW, as well as ABC, FOX and Alliance Capital, appear
strategically throughout all four of NADP’s sites, the company said.


The streaming video (a RealPlayer is required) offers consumers the
opportunity to view the ad via a daughter window next to the site content.
While the advertisement offers the option to click onto a separate site, it is
not required in order to view the video. Any standard TV commercial can be
displayed, an NADP spokesman said.


Both ABC and FOX are presently taking advantage of TVGEN’s listings grid with
streaming video featuring up to 30 seconds of fall program previews.


Said Matt Jacobson, executive vice president of News America Digital: “NADP’s
steaming video technology provides marketers with a completely new outlet for
their broadcast creative while increasingly offering more options to our
consumers.”

News Around the Web