San Francisco-based NextCard, an Internet Visa card provider,
said it
will offer customized, money-saving digital coupons from online promotion
firm e-centives.
NextCard cardholders can register with e-centives to receive promotions and
offers from online stores such as Music Boulevard, eToys, Sports Superstore
Online and egghead.com. Digital coupons from e-centives are the newest
addition to NextCard’s GoShopping! site.
Cardholders can also tailor their coupons to their own personal interests,
such as sports, travel, music, etc., and simply click to redeem or store in
their personal account to redeem later. Financial arrangements between the
companies were not disclosed.
GoShopping! provides cardholders with several online tools, including the
Bargain Finder, the Shopping Guide and now digital coupons. NextCard launched
in December 1997; 1.5 million people have applied for the NextCard Internet
Visa to date, the company said.
