Web Visa card provider NextCard will pay $4.5 million over three
years to become the exclusive credit card sponsor on MapQuest.com.
In addition, NextCard will design special sweepstakes and promotions
specifically for MapQuest.com users.
“NextCard is thrilled to offer customized card products to the over 3 million
MapQuest.com users,” said Dan Springer, chief marketing officer at NextCard.
“After extensive testing, we’ve determined that MapQuest.com is an ideal
partner for reaching the millions of online consumers seeking innovative
financial service online.”
Since its launch in December 1997, more than 2 million people have applied
for the NextCard Internet Visa, the company says. MapQuest.com claims more
than 3.1 million unique visitors monthly.
