Emeryville, CA-based Novadigm Inc. is bringing Internet
advertising to the ATM and already has signed Wells Fargo Bank, People’s Bank
in Connecticut and Electronic Payment Services Inc.
“The new wave of networked ATMs supported by Novadigm’s automated software
management technology is effectively multiplying the salesforces of banks and
other businesses, as well as extending their marketing reach to everywhere
networks can go,” said George Kellar, vice president of marketing for
Novadigm.
Novadigm said it supports all major network protocols, and manages
software on the new-style ATMs as effectively as on the previous generation,
whether they run Windows, NT or OS/2. The next-generation ATMs now possess
the processing power to display high-quality graphics, animation, and live
video feeds.
Any Internet-style advertising or promotional campaign–including community-
targeted messages, personalized services and interactive transactions–can
now be run over networks of ATMs, the company said.
Wells Fargo launched a pioneering advertising program March 1 on 340 San
Francisco Bay Area ATMs that are part of the Wells Fargo Media Express ATM
Network, and the Bank expects to expand the program to its 6,100 ATMs across
the nation.
Electronic Payment Services Inc. (EPS) is using Novadigm products to
automate the delivery and management of high-resolution advertising graphics
and marketing messages to 30,000 ATM screens.
People’s Bank uses Novadigm software to cut the costs of managing its
client/server infrastructure and speed application deployments. In addition,
Novadigm software supports a live video banking application allowing bank
headquarters employees to offer shoppers access to experts who can address
their banking needs “in person.”
Other clients are BankBoston Corp., Italy’s Banca Commerciale Italiana (BCI),
France’s Banque Indosuez, Commonwealth Bank of Australia (CBA), Germany’s dvg
Hannover Datenverarbeitungsgesellschaft mbH (an IT service and computing
center provider managing 100,000 banking desktops and 53,000 ATMs across 12
countries), and SouthTrust Bank.
