OgilvyOne Worldwide established The
OgilvyOne Brand Practice, a new venture that will deliver the expertise of
the agency’s one-to-one brand marketers to clients in the consumer goods
industry.
The OgilvyOne Brand Practice will be supported by a team of database,
loyalty, CRM, and interactive specialists across the global network of
OgilvyOne.
Jean-Paul Courant, 54, has been appointed president of The OgilvyOne Brand
Practice. He was most recently vice president and senior partner and
worldwide management supervisor based at OgilvyOne in Paris, supervising
accounts such as IBM, Nestle and SmithKline Beecham. Prior to OgilvyOne,
Courant spent several years at Unilever in various sales and marketing
positions.
The OgilvyOne Brand Practice is a new way of delivering Ogilvy 360 Degree
Branding and Customer Ownership to a special segment of clients, the company
said.
OgilvyOne Worldwide, which includes OgilvyInteractive,
has 69 offices in 47 countries, and billings of more than $1.6 billion.