Seattle-based health site operator OnHealth Network Co. awarded its $25
million integrated marketing account to three agencies, including Thinking
Media for interactive.
TBWA/Chiat/Day, San Francisco, has been awarded advertising responsibilities;
Fleishman-Hillard, New York and San Francisco, public relations
responsibilities; and Thinking Media interactive
responsibilities.
The agencies will develop an integrated branding campaign for OnHealth
Network Co.’s interactive health and wellness site. New creative is
expected to debut in the second quarter of 1999.
“Creating a compelling brand and communicating it to consumers is central to
OnHealth’s success,” said Robert Goodman, president and CEO of OnHealth
Network. “We want to make sure that every consumer who might benefit from
OnHealth knows about us, and all of our users benefit as much as they can from
our service. With the help of the creativity and strategic insight of these
best-of-breed agencies, we will be able to convey to millions of health-
conscious consumers that we are an indispensable resource…”
The OnHealth Network attracted nearly half a million unique users in December,
according to a Media Metrix December 1998 report, up more than 60 percent from
October 1998. The company has established distribution partnerships with AOL’s
Digital City New York, GO Network, GeoCities and Yahoo! Chat and Yahoo! Clubs,
and content partnerships with Massachusetts Medical Society, publishers of the
New England Journal of Medicine and Beth Israel Deaconess Hospital.
