Online Grocer Pink Dot Taps BBDO West

Online grocery and prepared food delivery firm Pink Dot this week picked BBDO West as advertising agency of record
for an estimated $10 million account.


BBDO West was selected after a competitive review process involving six
agencies.


The agency will work to increase awareness of Pink Dot’s services in
Southern California, and continue marketing efforts as the company rolls
out its services across the country. Besides helping with brand building,
BBDO West will also handle media planning, media buying, and strategic
planning.


In addition to Pink Dot, clients of BBDO West include Charles Schwab, EarthLink, eCandy, and Headlight.com.

News Around the Web