Peapod and Food.com will use a variety of channels to communicate the
benefits of their services to each other’s extensive customer bases.
Financial arrangements were not disclosed.
Exclusive offers will also be promoted to Peapod’s approximately 100,000
customers and Food.com’s more than 650,000 members.
The partnership enables
both companies to reach a broad, captive audience already actively purchasing
food over the Internet.
The success of a one-month trial promotion in the
Chicago market led to the agreement.