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PeopleWeb Signs New Advertisers

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Beth Cox
Beth Cox
Jul 1, 1999

PeopleWeb Communications Inc. a provider
of free online services and Internet interaction tools, signed new
advertisers including CoolSavings, FLIRT.com, High School Alumni.com,
LifeWell.com and eWallet.

In addition, PeopleWeb said it will work with Teknosurf.com, an ad optimization
solution provider, to post banners for various Fortune 500 companies.
Financial specifics of the various deals were not disclosed.

PeopleWeb provides “an environment to our advertisers that allows them to
easily leverage targeted audiences for effective branding and click-through
results,” said Derek Alldred, vice president of sales and marketing.

PeopleWeb provides its users news, entertainment and productivity services as
well as PeopleWeb’s free homepages, e-mail accounts, chat rooms and
discussion groups. In addition, PeopleWeb offers Web Assistant, an
interactive agent, and My PeopleWeb, a tool, that provides constant
communication with user-selected individuals, communities, Web sites and
information sources.

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