Phase2Media will sell rich-media advertising opportunities in the NeoPlanet
Internet Desktop, including the InfoBox, a persistent ad space built into the
interface, and bi-weekly pop-ups delivered to NeoPlanet’s installed base of
2.5 million users.
NeoPlanet’s Internet Desktop is a free service that merges Web browsing,
e-mail, instant messaging, chat and virtual communities into a single
“NeoPlanet offers our clients a cutting-edge marketing outlet with
demonstrated value,” said Richy Glassberg, chairman and CEO of Phase2Media.
Both the InfoBox ads and NeoPlanet pop-up promotions are delivered to the
user’s PC in the background while the browser is idle, enabling enhanced rich