NeoPlanet Inc. said it has integrated the
Macromedia Flash Player into the
NeoPlanet 5.0 Internet Desktop, allowing rich-media advertising.
The NeoPlanet Desktop app is a program that merges Web browsing, e-mail,
instant messaging, chat and community into one desktop application.
The NeoPlanet ‘InfoBox’, a persistent advertising space built into the
NeoPlanet Channel Bar, now supports Macromedia Flash movies, enabling
advertisers to serve high-impact, rich-media ads to NeoPlanet’s installed base of 2.3 million, the company said.
Private-label versions of the NeoPlanet Internet Desktop are currently
distributed by Lycos, IBM, Packard Bell NEC, New Line Cinema, McAfee/Network
Associates and Loral Space & Communications, among others.