NetGravity said that
its AdServer Network solution has been selected by Preview Travel Inc., a provider of
branded online travel services.
AdServer will assist in the management of Preview Travel’s online advertising
inventory by dynamically targeting ads and generating performance reports for
advertisers.
“Preview Travel offers advertisers the opportunity to reach a growing audience
of online travel buyers,” said Chris McAndrews, senior vice president of media
sales at Preview. “NetGravity enhances our ability to target and deliver
advertising messages in a way that improves the online environment and
experience for our members and our advertisers.”
Preview Travel offers one-stop shopping for airline tickets, vacation
packages, car rentals and hotel accommodations, as well as access to travel
information, news and resources.
