Promotions.com (PRMO)
and Entertainment Weekly on Friday joined
forces to get the word out about the magazine’s “Ticket to the Stars”
Internet promotion.
The promotion encourages people to register for the chance to win prizes,
including an all-expenses-paid trip to the Hollywood during Oscar time next
year.
To enter, people must visit Promotions.com’s Webstakes.com Web site, which means the
deal with Entertainment Weekly will drive traffic and member registrations
at the site.
To support the promotion, Entertainment Weekly is running “Ticket to the
Stars” advertising throughout the month of March, and will prominently
feature the promotion on banners throughout its Web site.
Promotions.com provided the theme, promotion infrastructure and fulfillment
services. The company is using its new iDIALOG LUCKeTICKETS system, which
sends those who enter a contest daily e-mails featuring their personal
ticket number. The e-mails also give users a unique URL where they can
check their tickets against the winning ticket numbers posted online.