Quote.com in Mountain View, CA, a provider of
financial information and services, signed with DoubleClick Inc. to implement that company’s DART application as Quote.com’s primary ad serving technology.
DART (Dynamic Advertising Reporting and Targeting) matches advertiser-selected
target profiles with individual user profiles to deliver appropriate, targeted
ads. Financial arrangements were not disclosed.
The partnership has the added benefit of making DoubleClick’s international sales teams’ relationships with major advertisers around the world available to Quote.com. Quote.com recently announced its introduction into the Japanese market with the launch of the Quote.com Japanese Fast Site, and a new
partnership agreement with FISCO Corp. in Japan.
“DoubleClick has exceptional functionality which can be converted into sales
opportunities for Quote.com,” said Aaron Barnes, vice president of advertising
sales at Quote.com. “With the number of advertisers on Quote.com’s site, and
with our recent entry into the international market place, we need to partner
with a company that not only can handle our technology needs, but one that
also has international capabilities.”
Quote.com said it has signed more than 30 new advertising contracts in the
last two months alone, and has run advertising campaigns for corporations such
as American Airlines, Cyberian Outpost and IBM.