R. H. Donnelley Corp., the largest
independent marketer of Yellow Pages advertising in the U.S. and an up and
coming new media player, will separate from Dun & Bradstreet and become listed
on the New York Stock Exchange on Wednesday, July 1.
Donnelley, headquartered in Purchase, NY, sells more than $1 billion in Yellow
Pages advertising a year, or nearly 10% of total Yellow Pages advertising in
RHD said it publishes or is sales agent for more than 275 directories, with a
total circulation of more than 30 million copies. The company said it has
long-term relationships with Ameritech, Bell Atlantic and Sprint, which
generate the majority of its $124 million in operating income.
The company also is aggressively developing opportunities in new media,
including the Internet, audiotex and cable TV.
R. H. Donnelley was founded in 1886 by Reuben Hamilton Donnelley, and is
generally recognized as the originator of classified telephone directory
advertising. RHD merged with Dun & Bradstreet in 1961.