Rare Medium to Buy Hype!

Rare Medium Inc. signed a letter of
intent to acquire Hype! Inc., a Canadian Internet marketing and
communications firms. Financial terms were not disclosed.

Established in 1994, Hype! Inc. has created Web sites or intranets for Players
Racing Team, Dun & Bradstreet Canada, William M. Mercer Ltd., Motorola
Information Systems Group (Canada), and Johnson & Johnson Medical Products.

Hype! Inc. creates e-commerce and branding solutions for a variety of clients
that fuse Web-to-legacy connectivity, database design, and innovative,
interactive elements.

Rare Medium recently completed two other acquisitions: I/O 360 Digital Design
Inc., a design company, and DigitalFacades Inc., a growing Los Angeles-based
company.

“Hype! adds to our overall strengths as an enabler of direct market
interaction and gives us an immediate and valuable leadership position in the
Canadian market,” said Glenn S. Meyers, president and chief executive officer
of Rare Medium. With this transaction, Rare Medium would have approximately
150 professionals and offices in New York, LA, Phoenix, Atlanta and Toronto.

“Many companies were knocking at our door,” said Joey Caturay, CTO of Hype!
Inc. “We chose Rare Medium because their vision of our industry was the most
clairvoyant, and they are extremely focused on their business plan.”