Razorfish Acquires London-based Sunbather

Razorfish reportedly has acquired London-
based Sunbather to accommodate the
growth of its London operations. The company specializes in helping
organizations manage digital change.

“Sunbather is totally a hot shop and we had our eye on them for a while, and
thought they would make an excellent addition to an already talented group in
London,” Razorfish CEO Jeff Dachis told the Silicon Alley Reporter.
Financial terms of the deal were not disclosed.

Founded in early 1995, Sunbather has produced online services, interactive TV
trials, Web sites, CD-ROMs and traditional print designs. Clients include
Shell Oil and the BBC.

Mike Bennett, managing and creative director of Sunbather, was quoted as
saying
Sunbather had been looking to become part of an operation with a broader
global interest. “We talked to a number of new media companies and Razorfish
was the most complementary fit,” he said.

Currently known as CHBI Razorfish, the London office will be known as
Razorfish by January, according to the terms of Razorfish’s partnership with
CHBI signed in May.