RealWorld Corp. Selects Miller/Shandwick Technologies

RealWorld Corp., a provider of financial software solutions, selected PR
firm Miller/Shandwick Technologies to help
raise its market presence and promote new products and business developments.


Miller/Shandwick provides strategic communications services for its clients,
including corporate public relations, product positioning, media relations,
Net relations, speaker placements and trade show support. Billings were not
disclosed.


“RealWorld is looking ahead to an exciting year–with new products,
programs, and business partnerships-including our strategic e-business
relationship with IBM,” said Kurt Mueffelmann, president of Manchester, NH-
based RealWorld. “With this level of activity, RealWorld wanted to team up
with a PR leader in the technology world to help us tell our story. . . ”


Miller/Shandwick, headquartered in Boston, has offices in Silicon Valley, New
York, Los Angeles, Dallas, Houston, Hong Kong, London and Singapore. Founded
in 1977, the agency has helped to launch more than 100 start-up technology
companies, including Compaq Computer Corp. and Lotus Development Corp. The
company is part of Shandwick International, a worldwide public relations
consultancy.

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