Ad serving and network company Real Media said it has opened a Miami
office in response to growth in its Latin American operations.
Greg Gendron has transferred from Real Media’s New York headquarters to
become managing director of Real Media Latin America.
Real Media Latin America has signed Miami-based Charney/Palacios & Co., a Latin
American rep firm for print advertising, to help introduce advertisers to the
Real Media Network of mostly newspaper and magazine sites.
Dell Computers is already running a campaign on regional Latin American sites.
The partnership of Real Media and Charney/Palacios also offers packages of
print advertising plus Internet advertising (called Print+) to help
advertisers reach an audience more effectively.
Charney/Palacios is a subsidiary of Publigroupe, the Switzerland-based
International print sales organization. Publigroupe was an early investor in
Real Media.
