Internet discussion service company RemarQ Communities Inc. has introduced a new
marketing program that allows advertisers to purchase callouts or keywords
within specific discussion communities.
RemarQ calls it the Midstream Marketing program. Callouts will appear as a
familiar blue hyperlink at the bottom of a discussion thread, while keywords
will appear as a hyperlink within a discussion thread.
Both advertising
opportunities point users to information and e-commerce sites directly
related to the topic being discussed.
Charter advertisers include AboveNet and eBay.
“Midstream Marketing is the first initiative of its kind that lets
advertisers tap into vibrant, Internet discussions in such a targeted,
non-intrusive way,” said Bill Lee, CEO of RemarQ.
“It also makes it easy for
consumers to either research or purchase products and services that have been
mentioned in the discussion groups they value.”
AboveNet links will appear within all Computer and Internet categories. eBay,
the person-to-person online trading community, will appear in a variety of
categories.
“AboveNet is intrigued at the prospect of being able to subtly insert itself
into
discussion communities frequented by people seeking co-location services,”
said Van Jepson, vice president of marketing for AboveNet.
“RemarQ’s
Midstream Marketing
program lets us target specific communities and reach future AboveNet
customers in a completely new way.”
RemarQ said it will sell callouts or keyword links both as part of a
comprehensive advertising package and as a stand-alone advertising buy.
