Report: Sweepstakes/Incentive Sites Lead in Unique Audience Increase

Of the top 25 domains with the greatest percentage increase in unique audience
from May 1998 to July 1998, 40% fell in the shopping and promotions
categories, according to a report from Web measurement firm NetRatings.

No. 1 site Megalotto.com (the Spanish national lottery
site) showed a dramatic 190% growth and No. 2 Bonusmail.com had 188% growth in
the same time period, the company said. Uproar.com increased 120% and Snap!,
100%. Also noteworthy was Broadcast.com’s 85% increase and Hotmail with 50%
growth.

Meanwhile, NetRatings said the top 10 ad banners for the week of Aug. 16-22
were:

1. Catalog Link: Click here to get free catalogs
   
2. Hotmail: Click Hotmail; easy return to Hotmail
   
3. Hotmail: Bookmark Hotmail to save typing
   
4. Hotmail: Use nicknames for addressing email
   
5. Catalog Link: Get all the free catalogs you can put your foot on
   
6. Catalog Link: Attention catalog addicts
   
7. Hotmail: Make Hotmail your homepage
   
8. Yahoo: free email @yahoo.com
   
9. Catalog Link: Get all the catalogs you can put your feet on
   
10. Goto.com: Type in what you’re looking for
    

Rankings are based on measurement of Web activity by a representative panel of
more than 3,200 Internet users 18 years and older who access the Web from
home.