Report: Sweepstakes/Incentive Sites Lead in Unique Audience Increase

Of the top 25 domains with the greatest percentage increase in unique audience
from May 1998 to July 1998, 40% fell in the shopping and promotions
categories, according to a report from Web measurement firm NetRatings.


No. 1 site Megalotto.com (the Spanish national lottery
site) showed a dramatic 190% growth and No. 2 Bonusmail.com had 188% growth in
the same time period, the company said. Uproar.com increased 120% and Snap!,
100%. Also noteworthy was Broadcast.com’s 85% increase and Hotmail with 50%
growth.


Meanwhile, NetRatings said the top 10 ad banners for the week of Aug. 16-22
were:



  1. Catalog Link: Click here to get free catalogs
  2. Hotmail: Click Hotmail; easy return to Hotmail
  3. Hotmail: Bookmark Hotmail to save typing
  4. Hotmail: Use nicknames for addressing email
  5. Catalog Link: Get all the free catalogs you can put your foot on
  6. Catalog Link: Attention catalog addicts
  7. Hotmail: Make Hotmail your homepage
  8. Yahoo: free email @yahoo.com
  9. Catalog Link: Get all the catalogs you can put your feet on
  10. Goto.com: Type in what you’re looking for


Rankings are based on measurement of Web activity by a representative panel of
more than 3,200 Internet users 18 years and older who access the Web from
home.

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