LA Group Inc., operator of the Ronco and Seen on TV Web sites, expanded its
relationship for the Ronco site by entering into a revenue-sharing agreement
for infomercials with Entertainment Boulevard.
Entertainment Boulevard, operator of entertainment sites including music
video site Vidnet, Screen Clips and Pro Sports Net, is creating Netfomercial, featuring online
streaming video infomercials which present products ranging from fitness to
auto to home.
Entertainment Boulevard will broadcast infomercials for Ronco products over
the Netfomercial site. Viewers will be able to see two- to five-minute
infomercials of Ronco products prior to purchasing them, and in exchange
Entertainment Boulevard will receive a percentage of the purchase price of
each product sold.
In addition, Entertainment Boulevard will develop and host a pop-up player to
be used on any additional sites that the LA Group designates to broadcast the
Ronco infomercials, and Entertainment Boulevard will also share in revenues
from sales generated by these sites.
“We look forward to providing Entertainment Boulevard with many more infomercials,” said Dan Fasano, president of Rochester, NY-based LA Group Inc. “I
look at this alliance with a premier content provider like Entertainment
Boulevard as just the beginning for developing the largest infomercial
destination on the Web.”
Ronco Inventions is a marketer of products via direct response television.
Starting in the 1950s, its owner, Ron Popeil, pioneered the sale of products
through 800 numbers advertised on television with such items as the
Veg-O-Matic, Mr. Microphone, and Buttoneer. The company now markets the Ronco
Electric Food Dehydrator, Popeil Automatic Pasta Maker and the Showtime
Rotisserie & BBQ.
Los Angeles-based Entertainment Boulevard Inc. was founded in 1997 by former
music industry executive Stephen Brown. It is launching new Web sites under
the umbrella of EntertainmentBlvd.com.