InterActive Agency Inc. (iAgency) was named
public relations agency of record by Entertainment Boulevard.
iAgency will deploy a public relations campaign to educate consumers and the
interactive entertainment industry about Entertainment Boulevard’s online
entertainment network strategy. Billings were not disclosed.
“Working with Entertainment Boulevard is a strong strategic fit for iAgency,
based on our depth of experience promoting several online entertainment
companies over the past four years,” said iAgency president Tony Winders.
“We’re counting on iAgency’s experience, media contacts and strong
understanding of Internet entertainment to guide our communications strategy
into the new millennium,” said Entertainment Boulevard CEO Stephen Brown.
The campaign will target consumers, the interactive entertainment trade and
the investment community.
Los Angeles-based Entertainment Boulevard is a provider of streaming
entertainment-related media on the Internet. It operates Vidnet , an interactive music video channel,
as well as sports and comedy channels.
