Santa Monica, CA-based Pro Sports Xchange (PSX) has selected InterActive Agency Inc. (iagency) to launch
an integrated advertising and public relations campaign for the launch of My Baseball Daily, a new online
fantasy baseball publication.
iagency, which recently introduced its new iagency corporate identity and Web
site, said it will employ a targeted online marketing and advertising program
in support of the launch. Advertising activities will be under the direction
of Will Akerlof, iagency’s vice president, director of advertising. Billings
were not disclosed.
Pro Sports Xchange provides coverage of all professional and major college
sports teams. These reports, seen on AOL, AOL.com, and Fox Sports Online,
have been available to fans since the company’s founding in 1996. PSX also
provides premium products, such as My Baseball Daily, based on
behind-the-scenes information.
InterActive Agency Inc. was founded in May, 1995. Current clients include E!
Online, SegaSoft’s HEAT.net, Universal Studios Online, Revnet Systems,
Copernic Technologies, Jacqmotte Coffee and MCA Records, among others.