Women’s health site SelfCare.com signed a marketing/placement
agreement with America Online.
The deal gives SelfCare.com exposure to visitors at AOL’s Health and Women’s
Channels and select Web sites belonging to Oxygen Media.
Financial arrangements were not disclosed.
SelfCare.com gains anchor tenant status in AOL’s Shopping Channel,
specifically the Health and Beauty Commerce Center, and the Health Channel
Online Pharmacy.
AOL users will be able to visit SelfCare’s
condition-specific centers, read background information and breaking news
about a specific health concern and choose from personalized solutions.
SelfCare said it will promote its AOL keyword — SelfCare — in its offline
advertising campaign.
SelfCare began 16 years ago as a health magazine and
evolved into a health and wellness products catalog, now available on the Web.