Digital marketing agency SF Interactive launched a new Web site for Mistic beverages,
designed to promote Mistic’s line of juices and iced teas.
The Mistic Web site invites users to think of “optimisticisms,” which refer
to whimsical phrases that appear under-the-cap of Mistic beverages. While
online, consumers can develop personal “optimisticisms” and submit them to
Mistic for posting on the site.
“Our challenge was to create an online presence that matched the bold and fun
nature of the brand,” said Sorel Husbands, creative director at SF
Interactive. Billings were not disclosed.
“The Mistic brand entered cyberspace in typical Mistic fashion, with bold
graphics, informal jargon and playful consumer interaction,” said Matt
Sawyer, vice president of marketing for Mistic. “The site, like Mistic’s
products, appeals to all kinds of consumers with all kinds of taste.”