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SmartClicks Reaches 100,000 Member Milestone

Dec 23, 1998

SmartAge Corp. in San Francisco, a Web
marketing services provider to small and growing businesses, said its
advertising banner exchange network, SmartClicks, has registered its 100,000th member.


Latest to join was the Dunwoody Gourmet Group in Atlanta, GA.


“We’re proud of this rapid growth in membership. It reflects SmartAge’s
commitment to helping Web-powered small and growing businesses succeed online,” said William Lohse, founder and CEO of SmartAge.


SmartAge said its member registration process and proprietary “Smart Targeting” technology enables the company to better target members’ banner
advertisements through its banner exchange program, resulting in more relevant
and strategic ad placement. It
also results in a click-through rates “significantly above the industry
average,” the company said.


“Banner exchange is the beginning,” said Lohse. “Increasingly, we’ll add other
Web services and solutions to aid small businesses in their outbound sales,
marketing, and promotion activities, including customer acquisition and
management, and electronic commerce. SmartAge is here to help our members make
money online.”


The Dunwoody Gourmet Group is a social dining club that has been cooking and
enjoying gourmet meals together for more than 20 years.


Six of the group’s members co-authored a cookbook titled “Celebrate the
Seasons!,” created a Web site and signed on with SmartAge to help market and
sell their book, which is in its second printing and is marketed primarily
over the Internet.


“We needed to bring more people to our site which is why we registered with
SmartClicks, ” said Queenie Ross, chairman of the Dunwoody Gourmet Group.
“With the help of SmartClicks, we are anticipating increased book sales and
traffic to our
www.dunwoodygourmet.com site.”


SmartAge also offers both free and virtually free (under $10 a month) services
designed to help small businesses market their Web sites online. Services
include SiteRank (a search engine tracking
service) and SiteWatch, a 24-hour Web
site monitoring and alert service.

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