Socketware and Brightware Form Alliance

E-mail marketing software company Socketware Inc. and Brightware Inc., a supplier of customer
assistance software, formed an alliance to jointly promote each other’s
products and deliver an end-to-end e-mail marketing and customer service

“This alliance with Brightware gives our customers the opportunity to marry
the most advanced e-mail marketing software with the leading e-mail
management and automation application,” said Michael Pridemore, chief executive officer of
Socketware. ”

Socketware’s e-mail marketing software, Accucast Enterprise, features unlimited
scaleability, cross-platform architecture and a set of customization and
reporting tools.

Brightware’s eCustomer Assistance applications offer Web self-service and
e-mail management, workflow and automation.

Brightware’s applications
complement Accucast by helping companies manage and rapidly answer high
volumes of customer inquiries
generated by e-mail marketing campaigns.

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