Internet Commercial Systems Inc. (ICSI)
said Sony Pictures is set to begin broadcasting full-screen commercials for
new movie releases into Comedy Central’s Web site in
early November.
The commercial broadcasts will use Santa Ana, CA-based ICSI’s
AdBroadcaster, a patent-pending
system that has been in development for three years, to deliver full-screen,
television-like ads to Web sites. Spending by Sony was not disclosed.
“Lack of a full-screen broadcast-style medium on the Internet has denied the
majors an opportunity to market to millions of viewers, users on the ‘Net
until now,” said Curt Hutten, ICSI president.
“At long last a modern Internet advertising model is available to large
companies that prefer institutional style ads to enhance brand image, an
ongoing challenge,” he said. “With the IC Systems full-screen, broadcast-style
ads, the Internet as a medium is put on a par with television and print ads.”
In fact, Amon said, advertisers now have the ability to coordinate ad
campaigns between television and the Internet or vice versa.
Tom Amon, ICSI’s CEO and founder, is a “career ad-man” who felt years ago that
banner advertising would never fully deliver the Internet’s full capabilities
for advertisers, the company said.
A demo is available here, the company said, although the site
was unreachable when tried yesterday.
