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Surfree.com Ads Aimed at AOL Users

Apr 8, 1998

San Francisco-based ISP Surfree.com
said it launched an advertising campaign comparing its service to that of AOL, hoping to woo dissatisfied
customers.


The company said it hopes to introduce AOL users to the “Real Internet”
through Surfree.com.


“They’re bigger–we’re better,” said Adam Portnoy, founder and president of
Surfree.com. “People’s reluctance to change e-mail addresses prevents them
from switching to a more responsive and affordable service provider.”


Surfree charges $17.97 per month for unlimited use compared to AOL’s new
pricing structure of $21.95.

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