Web measurement firm NetRatings said holiday advertising
online jumped from 20 percent of total Web advertising during the week of Dec.
6, 1998 to 36 percent for the week of Dec. 20, 1998.
Here’s a breakdown of holiday advertising by category for the past few weeks,
according to NetRatings:
| 20-Dec | 13-Dec | 6-Dec | 29-Nov | |
| Category | Reach % | Reach % | Reach % | Reach % |
| Apparel | NA | 1.18% | 3.38% | 4.30% |
| Auction | 1.07 | 6.35 | 8.07 | 4.6 |
| Books/CDs | 10.73 | 15.37 | 19.44 | 10.6 |
| Catalogs | 27.31 | 24.66 | 20.44 | 26.5 |
| Computer Products | 4.59 | 12.46 | 11.19 | 4.6 |
| Flowers | 10.74 | 2.95 | 5.55 | NA |
| Garden | 5.91 | 7.35 | 4.14 | 3.5 |
| Greeting Cards | NA | NA | 1.39 | 1 |
| Shopping Network | 23.67 | 19.44 | 17.41 | 33.2 |
| Toys | 0.53 | 1.68 | 2.7 | 8.4 |
| Travel | 13.45 | 7.03 | 3.79 | NA |
Also, NetRatings said the top 10 holiday advertisers for the weeks of Dec 13
and Dec 20, 1998, were:
Dec. 20, 1998
- CatalogLink
- LowestFare
- MSN Shopping
- eBay
- 1800 Flowers
- Barnes and Noble
- Garden.com
- Egghead
- Brandsforless.com
- CD Now
Dec. 13, 1998
- CatalogLink
- MSN Shopping
- Barnes and Noble
- Garden.com
- Compaq
- Egghead
- LowestFare
- CD Now
- FTD Flowers
- Audio Book Club