TeknoSurf.com Changes Name to Advertising.com

Cost-per-click player TeknoSurf.com Tuesday changed its name to Advertising.com and hired former DoubleClick VP of business
development, Jeffrey Dickey, as its chief strategy officer.

The moves are aimed at boosting the company’s profile, at a time when
bigger players like Flycast
Communications and DoubleClick are making moves in the cost-per-click
space. Flycast recently launched its own cost-per-click network, and
DoubleClick last week made an investment in ValueClick.

Dickey has most recently consulted to Internet companies, since leaving
DoubleClick in 1997. At Advertising.com, he will develop the company’s
Internet strategies, and will be responsible for new product management and
strategic partnerships.

Advertising.com products and services include: a Web site network offering
real-time automated placement and performance based pricing; a portfolio of
special interest opt-in e-mails and placement solutions; and a new desktop
channel product in advanced beta that enables advertising delivery to the
desktop.