Community site theglobe.com said it has
signed 74 new advertisers since the fourth quarter began Oct. 4, including
AT&T, American Express, Bell Atlantic, Kodak, Intuit, MBNA, Lego, Kellogg’s,
CNN/SI and Bank of America.
Other new advertisers are TCI’s @Home Network, U.S. Army, Navy,
Hewlett Packard, Office Max, Philips Electronics, Hilton Hotels, Netscape and
Hearst-HomeArts.
“theglobe.com’s differentiator continues to be our strength in attracting
major mainstream advertisers,” said Stephan Paternot, co-CEO of theglobe.com.
“We believe that the marriage of content with member interaction is what
advertisers are looking for to sell their products.”
theglobe.com claims 7.5 million users in the United States and abroad and
offers outside and member content for 10 themes of interest (Art, Business,
Entertainment, Life, Metro, News, Romance, Sports, Technology & Travel).