Denver based TheTrip.com, an Internet
travel and
information service for frequent travelers, launched a new branding strategy
that will begin with dropping “The” in its name.
The company said cosmetic changes, which will include site redesigns,
advertising banners and logo revisions, will be phased in over the next few
months to accommodate the fresher TRIP.com branding.
“The evolution of the brand was a no brainer for us. Our customers already
refer to us as TRIP.com. The new branding will also scale more appropriately
in international applications,” said Jim Gregory, vice president of marketing
for TheTrip.com. “Our brand is our badge, and now the mark is quicker, cleaner
and more modern to reflect the spirit of our organization, our partners and
our customers.”
TRIP.com, with one million members, is a travel planning and reservation
service devoted to the mobile professional. It offers round-the-clock
reservation capabilities, city, restaurant and hotel information, as well as
24-hour personalized customer service.