Los Angeles-based JB Oxford Holdings Inc., a provider of discount and online
brokerage services, selected Think New Ideas Inc. to design and
implement its marketing campaign, including both branding and print and
broadcast advertising.
“During the course of our search for an advertising agency we met with a
number of good firms, and Think had the strongest mix of traditional
advertising experience and Internet savvy,” said JB Oxford Director of
Marketing Mark Spillman.
“We were particularly impressed that the firm devoted significant time and
energy to consider JB Oxford’s specific needs as we build our Internet
presence. . . .Given their success with clients such as IBM, Oracle and Network
Associates, we’re confident in Think’s ability to help us increase our
mindshare among the expanding audience of on-line investors.” Billings were
not disclosed.
“We look forward to unveiling JB Oxford’s new advertising campaign
in the next few months, as well as to assisting in the launch of a refreshed
Web site that reflects the company’s new brand identity,” saidLarry Kopald, president and chief creative officer of Think in Los
Angeles.
JB Oxford Holdings Inc., through its subsidiary JB Oxford & Company, provides discount and
online brokerage services, as well as correspondent clearing services.