THINK Wins Marketing Pact for Four Panasonic Games

THINK New Ideas Inc. said it will handle
the advertising and marketing for the launch of four new Panasonic Interactive
gaming titles.


Panasonic Interactive Media Co., a division
of the Matsushita Electric Corp., will release the products under its Ripcord
Games brand.


The first four multimedia titles are: Stratosphere, Terra Victus, Armor
Command, and Spec Ops: Rangers Lead the Way. THINK will also play a major role
in the launch of the release of Space Bunnies Must Die. Billings were not
disclosed.


New York City-based THINK’s marketing team will create the print and
interactive ad campaign for the launch, planning, and placement of online
media; design point-of-purchase materials; and develop supporting sales
materials and sales promotions including a multimedia presentation.


Based in Santa Clara, CA, Panasonic Interactive Media (PIM) is a division of
Matsushita Electric Corp. of America. It offers products in three markets:
educational software, entertainment software, and the emerging DVD arena.

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