THINK New Ideas Inc. said it will handle
the advertising and marketing for the launch of four new Panasonic Interactive
gaming titles.
Panasonic Interactive Media Co., a division
of the Matsushita Electric Corp., will release the products under its Ripcord
Games brand.
The first four multimedia titles are: Stratosphere, Terra Victus, Armor
Command, and Spec Ops: Rangers Lead the Way. THINK will also play a major role
in the launch of the release of Space Bunnies Must Die. Billings were not
disclosed.
New York City-based THINK’s marketing team will create the print and
interactive ad campaign for the launch, planning, and placement of online
media; design point-of-purchase materials; and develop supporting sales
materials and sales promotions including a multimedia presentation.
Based in Santa Clara, CA, Panasonic Interactive Media (PIM) is a division of
Matsushita Electric Corp. of America. It offers products in three markets:
educational software, entertainment software, and the emerging DVD arena.